Now that his first son Lonzo Ball has completed his one and only year with the UCLA Bruins, his father LaVar Ball can start the process of trying to secure his coveted $1 billion or $100 mil over 10 years from either NIKE, Under Armour, or ADIDAS.

One NIKE Executive made it very clear that his company won’t be paying such a figure when he threw shots at LaVar just recently.

On Friday, TMZ got a hold of Ball and of course he responded in typical LaVar Ball fashion.

“Lonzo Ball‘s father is hitting back hard at George Raveling – Nike’s global basketball sports marketing director who said this week that LaVar was the worst thing to happen to basketball in 100 years.

So, LaVar took to social media and basically said Raveling only made those comments because he’s scared of the competition.

“Let me tell you something. I know I’m on the right step, ’cause if nothing like this happened in 100 years? Guess what … we in a new lane, baby!”

“That Big Baller Brand about to be your competition!”

He also took a shot at Raveling personally saying he was a terrible best man because he stabbed someone in the back … that someone is likely Sonny Vaccaro.”