May 29, 2010: North Carolina defensive lineman Marvin Austin tweets a line from Rick Ross’s “Ten Jesus Pieces.” At the time, it’s highly doubtful Austin was actually at LIV.

Oct. 13, 2017: The NCAA announces it won’t sanction UNC for academic concerns it probably wouldn’t know about if not for Austin’s tweet about Rick Ross’s bottles at Club LIV.

It’s a long and winding road between these two events, but yep, they’re related.

The full, enormous, bloated UNC vs. NCAA timeline is here, but here’s how we jumped from there to here:

And now, someone in Chapel Hill is probably popping a bottle, meaning the deadly cycle can start anew.