The Vegas Golden Knights zinged the Boston Bruins with an incredibly sexist tweet over the weekend. Then, rather than apologize and delete the tweet, they just kept on digging, and digging, and digging.
Prior to the Golden Knights’ game against the Bruins on Saturday, they tweeted out their opponents’ lineup, only they replaced all the first names with female names.
Take a look:
can you explain the joke here without making it sound incredibly misogynistic
— #MikeGreenForArtRoss (@tjoshov) October 15, 2017
You do realize this whole line of tweets is awfully demeaning to women. You are clearly insinuating that males > females.
— Marc Nathan (@mdnathan) October 15, 2017
So, the joke is that the other team is all girls? Please delete this it’s very embarrassing.
— Generic Spencer (@GenericSpencer) October 15, 2017
The Vegas Golden Knights are aware that they're a professional hockey team now and not a hateful meme factory right?
— ארי (@thirtyfourseven) October 15, 2017
The Vegas Golden Knights social media account is maybe the most annoying in pro sports. Even before tonight.
— James Gordon (@James_J_Gordon) October 15, 2017
NHL: Hockey Is For Everyone!
Golden Knights: Wait, let me reference a racist franchise movie and make sexist jokes
— 👻 Jashvina ShaAAAHH (@icehockeystick) October 16, 2017
But here’s where this story really gets crazy. Instead of immediately deleting the tweet and apologizing for the error in judgement, the Golden Knights tried to justify the joke by explaining that it’s a reference to a not-universally-beloved movie:
The Golden Knights’ hot start has been one of the best stories of the nascent NHL season. Somebody in their PR department better get the social media team under control before they ruin it.
Hat Tip – [FTW]